Planning - Demographics of how people access music

We needed to look at how people mostly access music today and particularly Coldplay's music. We found that overall people access music mostly through the internet but Coldplay specifically is accessed mostly through Facebook. This is surprising as we would presume music is mostly accessed through YouTube but by now knowing it is through facebook we know how to best promote our music video, by focusing the promotion of our video through Facebook we will reach the most fans as this is their main source on accessing Coldplay and their music.

Aisleen Dunne