Once research was done on our overall genre we started to do research into the audience of our specific artist, Coldplay. We found that the most popular listeners age was 12-17 and 52% of listeners were male, while the age doesn't correspond with that of the audience of the genre the gender does meaning we need to focus on the male perspective when making our music video. From our research we have found that Coldplay is most popular in the UK, not surprising as it is a British artist, and the USA, we now know we need to represent Americans and British in the video more and appeal less to lower markets such as India.
Not only do we know that Coldplay is most popular in the USA and the UK we also know it what parts of these countries it is the most popular. For instance in the USA Los Angeles has a much larger amount of Coldplay fans than areas such as Philadelphia, by knowing this we know which areas to promote our video to more than others.
Through the year we can see when Coldplay become more popular for periods of time and how their popularity fluxuates. From this graph we can see their popularity spiked in January 2010 and 2011 this is due to the video music awards in held in January.
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