Planning - Video of Proposal

We recorded our proposal to give a better idea of what we want in our music video, below is the video.

Video edited by Aisleen Dunne
Blog post written by Aisleen Dunne

Planning - Video Proposal Write Up

At the beginning of the video there will be an instant close up of the mans (main character) face, staring into space and looking into the distance. This will show the feelings and expressions of the main character who is going to be looking very depressed, while this close up is taking place the sun will be shining on his face and shown in the background. Both the close up and the shot of the sun are common motifs in music videos purposely placed in our video. For the first verse, the main character will be walking through a field followed by a busy street.  This shows him walking through open space as if he is lost in in his thoughts and thinking of the past. During the second verse the main character begins to sing the lyrics while walking to illustrate he is also the artist. Next will be a flashback to his past relationship, this will be in black and white so people know that it's a flashback. During this flashback there will be scenes of the couple laughing and playing together and looking into each others eyes, this is to highlight they were happy and in love. There will then be a scene of them fighting to show how the relationship deteriorated and why he is sad. When the lyric 'I'm going back to the start' plays the flashback will rewind to the beginning to correspond with the lyrics. During the third verse the main character touches a girl infront thinking it is the girl from the flashback but when she turns around it is someone else, this is done in many music videos and creates suspense within the story in the music video. In the fourth verse we see the main character on the phone to someone but we don't know who it is, however because of the previous scenes we presume it is the girl. As the last chorus plays we see the male character walk into a cafe and the girl is sitting there waiting for them, we see them talk and laugh together signalling they have made up. At the end of the chorus when the line "I'm going back to the start" plays the main character sings this directly into the camera, I feel this shows intertextuality as  he recognises that the camera is present. During the slow ending the entire video will slowly rewind all the way to the beginning. The overall story line of this video is that the main character has fought with his girlfriend and broken up, we see his progression in the video as he begins to miss her and wants to get back together, it ends with the couple reuniting and becoming happy again as this links to the lyrics of 'going back to the start'

Aisleen Dunne

Planning - Permission of use of Song

We were inclined to email our artists record company in order to get permission for the use of their song. We had to mention that we would not be making a profit from it and it is being used for a school project. Below is the email sent to Capitol Records.

Aisleen Dunne

Planning - Interviews on Target Audience

We interviewed six people in our target audience, asking them questions on their preferences for music video types, lengths, motifs etc. Below is the video of our interviews.

From this we can see what our target audience want to see and make our music video suit these needs.

Video edited by Aisleen Dunne
Blog post written by Aisleen Dunne

Planning - Survey of Music Videos

We created a survey asking questions about music videos, we did this to see what our target audience preferred in a music video. To access our music video we uploaded our survey onto Facebook so they could complete the survey.

The questions in the music video covered what people like to see in music videos, lengths people like to see videos and much more as you can see below.

From the answers we receive on this survey we can change our music video to suit what the audience want, and therefore appeal to a bigger market. The results were as follows:

Through looking at the results of this survey we can direct our music video to suit the target audience's wants. for instance from this survey we can see that 85.7% of people who answered said they like to see a story line in a music video, therefore we will try to give our music video a story line to please the majority. We can also see that most people like to see the mythical and mysterious, the video to last between 3-4min and for the video to contain controversy, all of these factors will have an impact on our video.

Survey created by Aisleen Dunne

Blog post written by Aisleen Dunne

Planning - Podcast on Demographics

Below is a podcast on how the demographics we have found will effect our video.

Video edited by Aisleen Dunne

Blog post created by Aisleen Dunne

Planning - Demographics of who watches indie music videos

Through doing some research I have found exactly who is watching indie music videos on television. Here are some demographics that show the viewers: It shows the number of subscribers, the median age of the viewer, the average primetime viewers, average total day viewers, average primetime 18 - 34 viewers, average total day 18 - 34 viewers, target audience, main competitors and upfront presentation (in New York) This information will help to influence our music video as now we know exactly who we need to be appealing to and with this information we can now find out how to appeal to these people

Mitchell Pace

Planning - Demographics of Coldplay - Artist

Once research was done on our overall genre we started to do research into the audience of our specific artist, Coldplay. We found that the most popular listeners age was 12-17 and 52% of listeners were male, while the age doesn't correspond with that of the audience of the genre the gender does meaning we need to focus on the male perspective when making our music video. From our research we have found that Coldplay is most popular in the UK, not surprising as it is a British artist, and the USA, we now know we need to represent Americans and British in the video more and appeal less to lower markets such as India.

Not only do we know that Coldplay is most popular in the USA and the UK we also know it what parts of these countries it is the most popular. For instance in the USA Los Angeles has a much larger amount of Coldplay fans than areas such as Philadelphia, by knowing this we know which areas to promote our video to more than others.

Through the year we can see when Coldplay become more popular for periods of time and how their popularity fluxuates. From this graph we can see their popularity spiked in January 2010 and 2011 this is due to the video music awards in held in January.

Aisleen Dunne

Planning - Demographics of how people access music

We needed to look at how people mostly access music today and particularly Coldplay's music. We found that overall people access music mostly through the internet but Coldplay specifically is accessed mostly through Facebook. This is surprising as we would presume music is mostly accessed through YouTube but by now knowing it is through facebook we know how to best promote our music video, by focusing the promotion of our video through Facebook we will reach the most fans as this is their main source on accessing Coldplay and their music.

Aisleen Dunne

Planning - Demographics of Indie Genre

When looking into our chosen genre it is important to note the different types of people and overall amount of people who listen to that genre, in this case indie. This will help us when trying to see who we should aim our music video out. From our research we have found many different things about the audience who listen to our genre, we've found that that the most popular age group listening to Indie is 20-30, this is as it is quite a young type of music newly founded so younger people will be more interested. We now know that when producing our music video we should aim it as this age group.

Age
20-30	- 99 ( 39%)
30-40	- 60 ( 24%)
40-50	- 52 ( 21%)
15-20	- 32 ( 13%)
50-60	- 6 ( 2%)
60+	- 4 ( 2%)
	253 - Overall Total

Next we looked at the different genders that listen to Indie and found that it is mostly men. This will greatly influence the perspective our music video comes from and aims at. 

Aisleen Dunne