Planning - What Has Been Learnt From Looking At The History of the Music Video?

Looking at the history of the music video has taught us a lot, we've gathered that they have become more and more controversial overtime, this is as viewers have become desensitised to the previous controversy and therefore artists have made their music videos more graphic and more sexual than the previous videos to keep viewers interested. We can see evidence of this by looking at different music videos from different periods of time, for example in the 1920's and 30's the soundies showed women dancing with their legs on show and black people as the stars of the videos, at the time this was controversial. By the 1950's people were immune to this so the scopitones went further with their sexual exploitation, focusing mainly on women in even skimpier outfits. Comparing videos from different time era's we can clearly see the differences in what was seen as controversial for the time. Factors such as these wont really affect our music video because we are not aiming to be controversial as we are limited due to this being an A level project. However we do need to keep in mind the progress of the music video in order not to return to old conventions, we also need to think about our target audience and what they expect to see from our video to keep them interested and keep the video popular.

Aisleen