The main goal of the music video is to keep the viewer watching, this is done through a series of techniques. Most music videos are 3-5 minutes long and longer videos are usually compressed. However there are anomalies to this from the 60's and 70's such as Queen's Bohemian Rhapsody which was 6minutes long. Music videos are kept short for a number of reasons firstly to keep costs down, as the longer the video the more expensive it will be. Also as people have short attention spans they are made short to avoid tune outs. To gain maximum profit it is beneficial for producers to play as many videos in a short amount of time therefore this is achieved by being shorter. They have become this way as producers are aware that we are passive viewers and are able to do many other things at home, such as doing homework, while watching T.V. As music videos have become this way there are many things missing as there is no time to develop characters we instead get stereotypes so we can quickly understand the person. There fore characters and plot are weak to accommodate the song, not the other way around. Music videos attempt to rather than tell a story, convey an overall message. To do this multiple clips are shot and edited together, these clips make little sense on their own, such as someone getting beat up, but when seen with the other clips and accompanying music they give an overall story.
Aisleen and Mitchell
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